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Executive MBA Design Brand Management

Executive MBA Design Brand Management

Today, design can be found at the heart of almost every business. In essence, design management is the study of design as it relates to business, and it is an important component of every organization. Managers benefit much from understanding design and how to apply it. A well-designed brand, image, service, or product may become the cornerstone of a company’s success. This is why businesses recognize the need of having a design manager overseeing their design development.

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Executive M.B.A.

A practical understanding of design, current trends, and how they impact corporate operations is fast becoming a crucial component of a good business education, especially as the number of social and virtual platforms through which to promote firm products and brands grows. The Design Management Executive MBA program offered by ESLM is the first of its kind; participants will receive a broad grasp of design history and aesthetics, as well as how to apply them to sound business and management practices.

Careers

Product development or a job that is directly related to a brand’s strategic direction, such as advertising, marketing, or brand strategy, is a common career path for design management graduates. A design manager or expert may also work in packaging and design development, operations, or research and development. depending on their background.

Design Management

Today, design can be found at the heart of almost every business. In essence, design management is the study of design as it relates to business, and it is an important component of every organization. Managers benefit much from understanding design and how to apply it. A well-designed brand, image, service, or product may become the cornerstone of a company’s success. This is why businesses recognize the need of having a design manager overseeing their design development.

History

Since the early twentieth century, design has become increasingly essential in business. In the 1980s and 1990s, however, the realization that design is a critical component of a company’s success began to take root. Companies and their executives began to recognize the importance of design and began to use it in their traditional marketing and sales tactics. By the twenty-first century, design had established itself as a vehicle for innovation, allowing many businesses to reinvent themselves and become trend setters.

Reasons to study Executive MBA

  • Meet recruiters, entrepreneurs, managers, CEOs, or maybe your next business partner.
  • Increase your chances of acquiring a high-level management job as well as new professional prospects by becoming a leader.
  • An MBA can assist in bridging the gap. Make a career out of what you’re passionate about.
  • Gain global recognition with a graduate degree and establish yourself as an authority in your subject.
  • MBA graduates might expect a considerable rise in their compensation.

Why ESLM-Bloomster?

  • The framework of the curriculum is very multidisciplinary. You will have a firm grasp of business planning, marketing, finance, accounting, and control tools at the conclusion of the program, and you will be able to use advanced product, brand, sales, and retail management approaches in a fast-paced and global company environment.
  • The faculty consists of leading academics and professionals in the area, who are well-known on a global scale for their lectures and cutting-edge research, which is created in conjunction with the industry’s leading firms.
  • You’ll be engaged in a unique international setting that encourages you to learn by exploring differences and enjoying the variety.

Learning Objectives:

  • Get a strategic and global perspective of the branding industry based on actual business examples from various industries.
  • Provide students with the theoretical and conceptual tools they need to create comprehensive brand building processes and brand-driven innovation.
  • Construct a brand that reflects the concept of the firm, the target market, and consumer demand.
  • Use cutting-edge information technologies to establish your brand’s visual identity.
  • Cite arguments while describing various parts of brand design and visual identity construction.
  • Design a project that combines visual communication, product design, and visual identity with the consumer.

“Branding is the process of connecting good strategy with good creativity.” – Marty Neumeier

MBA Leadership

MBA Leadership

The secret to the success of any business is based on its leaders. Leaders are expected to set and achieve challenging goals, act swiftly and forcefully, when necessary, dominate the competition, and motivate others to give their utmost. Their ability to influence others and encourage them is what makes them successful.

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Leadership MBA

Your leadership abilities and the ability to spot possibilities that can be used to influence wise strategic decisions will both be developed as a result of your MBA Leadership degree. This MBA program focuses specifically on ethical decision-making, managing organizational change, and other leadership-related skills. You’ll discover how to make the most of your leadership style, express your vision, boost efficiency and teamwork, and motivate staff to achieve all goals.

Careers

By choosing an MBA with a leadership concentration, you’ll receive training that goes above and beyond what is typically provided to MBA students. Access to significant networking opportunities, fieldwork, sought-after internships, and comprehensive hands-on leadership and team training exercises are all features of our MBA leadership program. Some of the positions that can be sought are Top Executive, Financial Manager, HR Manager, Management Analyst…

History

Although people have been interested in leadership from the beginning of time, management and leadership studies only began to take off in the early 20th century. People have been trying to figure out how and why leaders succeed for as long as there have been leaders. Although the nature of leadership has not changed, our understanding of it has. Understanding why very different leadership philosophies can be successful, why the same leadership strategies won’t always work, and which leadership style best suits your personality is crucial. Everybody has the potential to be a good leader, but if you grasp these ideas, you can use that potential to the fullest.

Why ESLM?

  • The framework of the curriculum is very multidisciplinary. You will have a firm grasp of business planning, marketing, finance, accounting, and control tools at the conclusion of the program, and you will be able to use project management, change management, entrepreneurship and ethical approaches in a fast-paced and global company environment.
  • The faculty consists of leading academics and professionals in the area, who are well-known on a global scale for their lectures and cutting-edge research, which is created in conjunction with the industry’s leading firms.
  • You’ll be engaged in a unique international setting that encourages you to learn by exploring differences and enjoying the variety.

Why Leadership MBA Degree

A Leadership MBA degree will highlight your talents and catapult you to the top of your industry if you are a driven person with a compelling personality that makes you a natural manager, boss, or chief officer.

Learning Objectives

  • Encourage leadership effectiveness and personal development.
  • Blend knowledge, faith, and service in complex organization leadership.
  • Influence constructive change and encourage mission accomplishment.
  • Encourage, guide, and help others in the organization develop their leadership abilities.
  • Navigate complicated social and cultural systems, on a local and global scale.
  • Steward organizational resources with integrity (people and systems).

Reasons to study MBA

  • Meet recruiters, entrepreneurs, managers, CEOs, or maybe your next business partner.
  • Increase your chances of acquiring a high-level management job as well as new professional prospects by becoming a leader.
  • An MBA can assist in bridging the gap. Make a career out of what you’re passionate about.
  • Gain global recognition with a graduate degree and establish yourself as an authority in your subject.
  • MBA graduates might expect a considerable rise in their compensation.

“Integrity, insight and inclusiveness are the three essential qualities of leadership” – Sadhguru

MBA Supply Chain Management

MBA Supply Chain Management

Supply chain management, which covers all procedures that convert raw materials into finished goods, is the management of the movement of goods and services. It entails the deliberate simplification of a company’s supply-side operations in order to optimize customer value and achieve a competitive edge in the market.

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As an MBA

An MBA in Supply Chain Management will provide you the multi-skilled professional profile needed to work confidently in the fields of purchasing, planning, production, logistics, and distribution. This will enable you to successfully assume positions of responsibility in a company’s operations. Your professional career will be greatly enhanced by this program.

Careers

A master’s degree in supply chain management (MSSC) equips graduates with a special set of abilities that are in high demand. These abilities combine operational management, business analytics, and data visualization in the context of international supply chains. After earning a master’s degree in this particular sector, you’ll have access to a number of lucrative, data-driven career options that guarantee you’ll never work another dull day in your life. Several jobs include: Process analysts, operations analysts, logisticians, project managers, demand planners, quality controllers, and inventory specialists.

Supply Chain Management
Supply chain management, which covers all procedures that convert raw materials into finished goods, is the management of the movement of goods and services. It entails the deliberate simplification of a company’s supply-side operations in order to optimize customer value and achieve a competitive edge in the market.

History

Today’s supply chains are about the management of data, services, and products packaged into solutions, whereas yesterday’s supply chains were concentrated on the availability, transportation, and pricing of physical assets. Systems for managing the supply chain in the modern day involve much more than just where and when. Quality of goods and services, timing of delivery, expenses, client satisfaction, and ultimately profitability are all impacted by supply chain management. Modern supply networks are managed by data scientists and analytical professionals and make use of the enormous volumes of data produced by the chain process

Why ESLM?

  • The framework of the curriculum is very multidisciplinary. You will have a firm grasp of business planning, marketing, finance, accounting, and control tools at the conclusion of the program, and you will be able to use logistics & supply chain management, purchasing & procurement and project management approaches in a fast-paced and global company environment.
  • The faculty consists of leading academics and professionals in the area, who are well-known on a global scale for their lectures and cutting-edge research, which is created in conjunction with the industry’s leading firms.
  • You’ll be engaged in a unique international setting that encourages you to learn by exploring differences and enjoying the variety.\

Reasons to study MBA

  • Meet recruiters, entrepreneurs, managers, CEOs, or maybe your next business partner.
  • Increase your chances of acquiring a high-level management job as well as new professional prospects by becoming a leader.
  • An MBA can assist in bridging the gap. Make a career out of what you’re passionate about.
  • Gain global recognition with a graduate degree and establish yourself as an authority in your subject.
  • MBA graduates might expect a considerable rise in their compensation.

Learning Objectives 

  • Comprehend and apply contemporary supply chain theories, methods, and concepts using case studies and problem-based learning scenarios.
  • Satisfy client need, enhance responsiveness, promote financial success, and establish a solid network.
  • Get a thorough grasp of the crucial position that supply chain management plays in the current corporate climate.
  • Learn about the developments in supply chain management today.
  • Develop methods to increase productivity and efficiency.
  • Learn about recent developments in supply chain and logistics.

 

Why Supply Chain Management MBA Degree

A Supply Chain Management MBA degree will allow you to create a successful plan for supply chain management and logistics that takes information flows and financial flows into account for purchasing, production, and continuous improvement, as well as distribution. the knowledge and resources to optimize supply chains using innovation, analytics, and technology. It will equip you with the expertise and wisdom necessary to minimize the risks involved in carrying out business in unstable, uncertain, and complicated situations in order to build robust and long-lasting supply chains and have a deeper comprehension of international supply chains.

“Almost all quality improvements come via simplification of design, manufacturing, layout, processes, and procedures” – Tom Peters

MBA Entrepreneurship and Innovation

MBA Entrepreneurship & Innovation

The act of starting a firm while growing and scaling it to make a profit is referred to as entrepreneurship. The more contemporary definition of entrepreneurship also emphasizes changing the world by coming up with novel solutions to complex issues, such as enacting social change or developing products that upend the way we now live our daily lives. People who wish to control their profession and pursue their aspirations can accomplish so through entrepreneurship. It involves creating a life on your terms. Entrepreneurs have the power to start the process of improving the world for everyone in it, including themselves.

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M.B.A.

MBA students who major in entrepreneurship and innovation have the knowledge, abilities, views, and experiences necessary to pursue careers as independent entrepreneurs, family-business owners, or corporate entrepreneurs. The curriculum seeks to offer training for all of these interesting alternatives, whether a student wishes to establish a business while in school, join an emerging business, or lay the basis to begin a new firm later in his or her career.

History

Entrepreneurship has always been governed by the market dynamics known as supply and demand since the beginning of time. Although entrepreneurship’s methods drastically changed over time, its fundamental motivations stayed constant. Entrepreneurs emerged all across the world to meet demand by offering supply. To find solutions to issues that had never been addressed before, they innovated and created new technology. Entrepreneurs will always hold a unique position in society and will frequently lead the way in terms of innovation.

Careers

A wonderful method to start as an entrepreneur is to study for an MBA in Entrepreneurship. You’ll get the ability to think quickly and nimbly while recognizing issues and coming up with solutions. You can work in almost any position in the business world if you have an MBA in entrepreneurship. This degree can prepare you to work as a project manager, marketing manager, CEO, or chief financial officer in addition to helping you launch your own firm.

Why ESLM?

  • The framework of the curriculum is very multidisciplinary. You will have a firm grasp of business planning, marketing, finance, accounting, and control tools at the conclusion of the program, and you will be able to use logistics & supply chain management, purchasing & procurement and project management approaches in a fast-paced and global company environment.
  • Faculty consists of leading academics and professionals in the area, who are well-known on a global scale for their lectures and cutting-edge research, which is created in conjunction with the industry’s leading firms.
  • You’ll be engaged in a unique international setting that encourages you to learn by exploring differences and enjoying variety.

Reasons to study MBA

  • Meet recruiters, entrepreneurs, managers, CEOs, or maybe your next business partner.
  • Increase your chances of acquiring a high-level management job as well as new professional prospects by becoming a leader.
  • An MBA can assist in bridging the gap. Make a career out of what you’re passionate about.
  • Gain global recognition with a graduate degree and establish yourself as an authority in your subject.
  • MBA graduates might expect a considerable rise in their compensation.

 

Learning Objectives

  • Gain the skills and knowledge required to become an expert in entrepreneurship and to have a global perspective.
  • Give the student the chance to gain knowledge about starting and managing new businesses.
  • Improve corporate entrepreneurship in established businesses.
  • Develop a culture of creativity, innovation, and innovation management in the students.
  • Give the student the chance to gain competence in the creation and administration of SMEs.
  • Improve  your skills in SMEs-related research and consulting.
  • Understand the new artificial intelligence methods and implement new virtual reality approaches.
  • Adapt the metaverse in entrepreneurship.

 

Why Entrepreneurship & Innovation MBA Degree

The MBA offers a broad management qualification, equipping students with the knowledge and abilities to comprehend the full spectrum of business disciplines and operations entrepreneurship courses, which cover business planning, innovation management, and funding practical team projects to hone team leadership skills, client interactions, and access to a large network of successful entrepreneurs.

M.B.A. Program

The two-year MBA in marketing program is split into four terms. It includes core requirement courses (8 courses) entrepreneurship & innovation courses (5 courses) , general courses ( 2 courses) electives (2 courses) and 1 project.

This program is offered at our facility in Brussels.

MBA Sustainable Management

MBA Sustainable Management

Three aspects of the study of sustainability in business are connected to various definitions of sustainability: Through corporate social responsibility, sustainable firms maintain a long-term engagement with their constituents. Environmentally responsible business methods enable sustainable relationships with the environment and natural resources. Additionally, by maintaining continuity and being prepared for emergencies, sustainable enterprises are also self-sustaining.

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Sustainable Management

M.B.A.

The MBA in Sustainability Management is a distinctive program that strikes a mix between linkages to the business and hands-on training. By applying sustainability management to various business units or industries, you will gain a competitive edge and improve your managerial abilities as well as a 360-degree vision of all business sectors of functioning firms.

History

The tactics used by managers are a reflection of the culture. Given this, there have been two issues with the development of sustainable management techniques. The first is the ongoing evolution of sustainable norms. The second reason is that practicing sustainable management requires having a long-term perspective in addition to short-term thinking. This indicates that factors and ideas outside the specific program are pushing management. Although the manager can take some credit for the cultural shifts in his or her program, the organization’s culture as a whole reflects prevalent public perceptions at the moment.

Careers
MBA graduates are sought after employees for a variety of reasons, including their propensity to be adaptable workers and leaders in corporate environments. The following are some of the most typical roles in business that focus on sustainability: consultant for sustainability, supply chain, and logistics positions, director of sustainability and director of compliance positions.

Why ESLM?

  • The framework of the curriculum is very multidisciplinary. You will have a firm grasp of business planning, marketing, finance, accounting, and control tools at the conclusion of the program, and you will be able to use logistics & supply chain management, purchasing & procurement and project management approaches in a fast-paced and global company environment.
  • Faculty consists of leading academics and professionals in the area, who are well-known on a global scale for their lectures and cutting-edge research, which is created in conjunction with the industry’s leading firms.
  • You’ll be engaged in a unique international setting that encourages you to learn by exploring differences and enjoying the variety.

Reasons to study for MBA

  • Meet recruiters, entrepreneurs, managers, CEOs, or maybe your next business partner.
  • Increase your chances of acquiring a high-level management job as well as new professional prospects by becoming a leader.
  • An MBA can assist in bridging the gap. Make a career out of what you’re passionate about.
  • Gain global recognition with a graduate degree and establish yourself as an authority in your subject.
  • MBA graduates might expect a considerable rise in their compensation.

Why Sustainable Management MBA Degree

Graduates of MBA programs with sustainability specializations are prepared to lead initiatives to maximize efficiency and profit while upholding high standards of integrity in regards to energy use, ecological effect, and resource management. MBA specialists are taught how to lessen an organization’s carbon impact, manage human resources fairly, and contribute significantly to both local and global communities.

Learning Objectives

  • Acquire knowledge of creating a sustainable business plan.
  • Recognize threats and opportunities.
  • Develop and incorporate sustainability tactics.
  • Convey business information to students in order to create sustainable technology, products, and procedures.
  • Use a system thinking strategy to resolve complicated issues.
  • Convey to a variety of audiences complex social, economic, and environmental issues and how they relate to one another.
  • Create and construct sustainable solutions by critically analyzing and organizing the facts.
  • Participate in and take the helm of global, national, and local sustainability projects.

M.B.A. Program

The two-year MBA in marketing program is split into four terms. It includes core requirement courses (8 courses) sustainable management courses (5 courses), general courses ( 2 courses) electives (2 courses), and 1 project.
This program is offered at our facility in Brussels.

MBA Marketing

MBA Marketing

Marketing is probably more crucial than ever in today’s world of countless inventive goods, services, and technologies. Without it, companies would be unable to promote their products in order to draw in and keep customers. Marketing, which plays a significant role, can generate, question, and mold new viewpoints through messages that are educational, empathetic, and uplifting. It can arouse awareness, stimulate activity, or even initiate action.

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Marketing M.B.A.

Your ability to drive these changes and turn market opportunities and difficulties into competitive advantages for the business is a key goal of the MBA in Marketing program. You receive thorough training in both marketing and commercial management as well as knowledge of current marketing trends and a thorough comprehension of the organizational components that produce corporate value, a crucial element in the expansion of any firm.

History

The transition from traditional media marketing, which included flyers, billboards, pole posters, and television, to digital billboards, social media, google ads, and other significant kinds of digital media has been swift and significant.

The ability to reach larger audiences and more diverse target markets has altered as a result of the development of new media tools. Additionally, the focus of marketing has changed from consumer-based specific purchasing to consumer-based brand loyalty and desire. As new trends emerge and new methods of reaching large audiences are developed, marketing will continue to alter and evolve.

Careers

Thanks to new technology advancements that have fundamentally altered how consumers (as well as governmental bodies and enterprises) make purchases, the area of marketing is growing swiftly. The quantity and caliber of employment opportunities for persons with a marketing MBA are consistently expanding. Candidates for an MBA in marketing should be natural leaders, effective communicators, and strategic thinkers.

Marketing directors, advertising, promotions, and marketing managers, market research analyst, public relations specialists, and advertising directors are among the positions that graduates with an MBA in marketing can have.

Why ESLM?

  • The framework of the curriculum is very multidisciplinary. You will have a firm grasp of business planning, marketing, finance, accounting, and control tools at the conclusion of the program, and you will be able to use logistics & supply chain management, purchasing & procurement and project management approaches in a fast-paced and global company environment.
  • Faculty consists of leading academics and professionals in the area, who are well-known on a global scale for their lectures and cutting-edge research, which is created in conjunction with the industry’s leading firms.
  • You’ll be engaged in a unique international setting that encourages you to learn by exploring differences and enjoying variety.

Reasons to study MBA

  • Meet recruiters, entrepreneurs, managers, CEOs, or maybe your next business partner.
  • Increase your chances of acquiring a high-level management job as well as new professional prospects by becoming a leader.
  • An MBA can assist in bridging the gap. Make a career out of what you’re passionate about.
  • Gain global recognition with a graduate degree and establish yourself as an authority in your subject.
  • MBA graduates might expect a considerable rise in their compensation.

Why Marketing MBA Degree

A marketing student will have the chance to learn about various fields, including public relations, sales management, communications, marketing research, and many more. Students can learn about every stage of marketing, from identifying a target market for a good or service to that market’s eventual purchase. Students can develop into well-rounded marketing professionals by comprehending the entire procedure.

M.B.A. Program

The two-year MBA in marketing program is split into four terms. It includes core requirement courses (8 courses) marketing courses (5 courses) , general courses ( 2 courses) electives (2 courses) and 1 project.

This program is offered at our facility in Brussels.

Who does ESLM target?

  • Graduate Students
  • Young Employees
  • Professionals
  • Top Managers
  • Executive Managers

Graduate Students

  • Age: 22 – 25 years
  • Previous education: business school graduate
  • Funding: parents / student loans
  • Duration: 2 years

Young Employees

  • Age: 23 – 27 years old
  • Profession: non-managerial-first line managers
  • Funding: company
  • Duration: 2 years

Professionals

  • Age: 27 – 35 years old
  • Goal: Change of job in the company or professional retraining
  • Funding: company or own
  • Duration: 150h

Top Managers

  • Age: 25 – 45 years
  • Goal: Accelerated course vs. skills already acquired top position
  • Funding: own or business
  • Duration: 150h

Admissions Requirements

  • Undergraduate transcripts + diploma
  • Inhouse entrance exam for full program candidates
  • English placement test
  • Motivational Interview
  • Letter for training, latest transcripts and updated CV issued from the company for young marketers and professionals.
  • Updated CV and inhouse application for top managers and executive managers.

Main Supply Chain Management Courses

  • Logistics and Customer Service
  • Strategic Design Management & Global Branding
  • Visual Communication Design & Digital Marketing
  • Advanced Consumer Behavior
  • Food Marketing

Methods of Teaching

  • Lectures and classes that are interactive
  • Scenarios created by students through group or individual case studies
  • Case studies
  • Presentations
  • Seminars

Different tracks offered:

  • Full MBA Program: Student must take core course requirements, marketing courses and present a project to graduate.
  • A diploma in Marketing: student must register the marketing courses only.
  • Training certificate: can be taken in the form of course certificate chosen from the marketing courses.

Methods of Evaluation

  • Case studies, either individual or collective
  • Oral presentations
  • Paper submissions
  • Exams
  • Project

Learning Objectives

  • Use the psychological, social, and economic elements that underlie consumer behavior while creating a marketing plan.
  • Create and convey a marketing plan that is in line with the strategic objectives of the firm.
  • Use critical judgment through reading and thinking about current marketing literature and fresh marketing environment advances.
  • Analyze the marketing function’s contribution to organizational success in both commercial and non-commercial contexts.
  • Consider the ethical and environmental issues related to marketing efforts and take appropriate action.
  • Understand digital marketing through exploring the different digital communication tools.

Program Details

  • Total credits:36
  • Total number of courses: 17+ 1 project ( 2 credits each)
  • Core requirement courses: 8 courses
  • Marketing courses: 5 courses
  • Electives: 2
  • General courses: 2
  • Project: 1
  • Duration: 2 years
  • Each course: 2 credits AKA 30 hrs ( 24 teaching- 6 independent learning)
  • Semester is 4 months
  • Delivery:
  • Each course will be delivered over 4 weeks.
  • Face to face sessions in Brussels will be Fri-Sat 1st week of the month 6 hours\day ( 3 hrs in the morning, 3 hours in the evening)
  • Online sessions each Friday for the remaining 3 weeks ( 4 hrs\day)
  • Project at the end of the 2nd year spring semester.

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